Interaction design
When interaction flows are complex and hard to complete.
- Journey and flow mapping
- Service interaction patterns
- Prototype and usability testing
Typical outputs: Journey maps, reusable interaction patterns, and tested prototypes.
Agile by nature, precise by design
A design partner for teams delivering public digital services.
We help public service teams design, test, and improve digital services across Discovery, Alpha, Beta, and Live.
15+ years in delivery
GDS-informed ways of working
What we do
See all servicesWe help public service teams make better decisions, faster, with evidence and usable design outputs.
Applied in Discovery, Alpha, Beta, and Live.
Research and insight
When teams need clear evidence to make better service decisions.
- User research and synthesis
- Evidence-led decision support
- Service risk and friction analysis
Typical outputs: Research findings, clear insight summaries, and prioritised recommendations.
Service design strategy
When multiple teams need shared direction and decision consistency.
- Service intent and direction
- User needs to delivery alignment
- Decision framing for complex services
Typical outputs: Service direction, decision frameworks, and aligned priorities across teams.
Design leadership
When design quality and practice need to scale across delivery.
- Team standards and quality
- Design governance in delivery
- Capability uplift and mentoring
Typical outputs: Design standards, governance routines, and capability coaching plans.
Current engagement
View project details
In Progress · Alpha
Public Sector
The Ministry of Housing, Communities and Local Government (MHCLG)
Engagement objective: improve a cyber resilience self-assessment service.
Goal: Build a WebCAF digital service to replace the spreadsheet and support repeatable, evidence-based assessments.
Now: Prototyping assessment journeys and evidence capture with stakeholders.
Last updated: February 2026
View MHCLG engagement detailsHow we partner in delivery
We work in focused 6 to 12 week blocks, aligned to GDS phases and assurance points from Discovery to Live.
Blocks can be sequenced across phases where needed.
- Discovery
- Alpha
- Beta
- Live
Embed into your delivery cadence
We integrate with your team and ways of working from week one.
- Discovery
- Alpha
Team model + decision map
- Design leadership in delivery ceremonies.
- Faster cross-team decision flow.
Strengthen key service decisions
We test assumptions early across service, policy, and technical context.
- Alpha
- Beta
Prioritised insight and decisions log
- Evidence for trade-offs and priorities.
- Reduced rework before assurance points.
Leave implementation-ready outputs
We hand over practical outputs teams can use immediately.
- Beta
- Live
Delivery-ready artefact set
- Delivery-ready artefacts for implementation.
- Clear rationale for governance and iteration.
Our operating framework
Public sector experience
Why teams trust us
Trusted support for public service teams working in complex, high-assurance delivery.
15+ years in service designGDS-aligned delivery practiceDiscovery to Live supportAssurance-aware outputs
Public service delivery context
- Worked with NHS, Ministry of Justice, DfE, MHCLG, and other public bodies.
- Deep understanding of GDS ways of working and service standards.
- Delivery approach shaped for multidisciplinary teams and governance needs.
Current engagement: MHCLG Alpha (WebCAF service design support).
How this helps your team
- Clearer design decisions under assurance.
- Stronger cross-team alignment in delivery.
- Practical artefacts teams can implement immediately.