Services

Design support for clearer, safer public services.

Each engagement is tailored, with a consistent focus on user needs, service quality, and GDS-aligned delivery decisions.

Built for teams balancing user needs, policy intent, and delivery assurance.

01

Interaction Design

Clear, accessible journeys and interactions for complex digital services.

Best for services with complex user journeys and high completion risk.

  • Map end-to-end journeys
  • Define reusable interaction patterns
  • Prototype early and test fast

Outcome: Fewer user errors and clearer delivery decisions.

02

Research and Insight

Decision support grounded in real user evidence.

Best for teams that need evidence to unblock delivery decisions.

  • Run focused research cycles
  • Synthesise insight into decisions
  • Identify friction early

Outcome: Faster, evidence-backed decisions on priorities.

03

Service Design Strategy

Direction setting for complex services with multiple teams and constraints.

Best for services spanning teams, channels, and organisational boundaries.

  • Clarify service intent
  • Align needs to priorities
  • Set decision guardrails

Outcome: Stronger cross-team alignment and decision consistency.

04

Design Leadership

Stronger design quality through practical leadership and governance.

Best for teams strengthening quality, governance, and design capability.

  • Set practical design standards
  • Improve governance in delivery
  • Coach for sustained capability

Outcome: Higher design quality with sustainable delivery pace.

How engagements typically run

A practical sequence that keeps delivery moving and decisions evidence-led.

01

Typically 2 to 4 weeks

Discovery and alignment

Clarify user needs, service goals, and decision criteria before design moves at pace.

Output: decision criteria and service journey map

02

Typically 4 to 8 weeks

Design and validation

Prototype and test interaction approaches early to reduce delivery and assurance risk.

Output: tested prototype and delivery recommendations

03

Typically 2 to 4 weeks

Rollout and enablement

Leave practical artefacts and design guidance teams can implement and maintain.

Output: handover pack and design implementation guidance