About

Helping public service teams deliver with clarity and confidence.

Hummingbird is a design partner for complex public services, bringing practical interaction design and design leadership into live delivery.

Our point of view

Complex services become clearer when teams share direction, not heroics.

We work alongside service, product, policy, and delivery teams to turn uncertainty into clear decisions and practical outputs grounded in user needs, aligned to GDS ways of working, and built for real delivery conditions.

Delivery credibility

Experience that strengthens delivery confidence

15+ yearsPublic sector deliveryDiscovery to Live

Worked across NHS, MoJ, DfE, MHCLG, and other public bodies
15+ years in service and interaction design
GDS ways of working and service standards

Current context: supporting MHCLG in Alpha on WebCAF service design.

What working with Hummingbird feels like

Clear decisions

Trade-offs are explicit, evidence-backed, and easy for teams to act on.

Practical outputs

Design artefacts are created for implementation, not shelfware.

Stronger ways of working

Capability grows through coaching, standards, and repeatable delivery rhythms.

Strategic advisory support

Strategic governance advisory

Karl George MBE

Strategic Governance Advisor

Karl George MBE is a recognised governance expert with extensive experience advising boards, organisations, and government programmes on governance, risk, and oversight. He is also founder and CEO of The Governance Forum.

As Strategic Governance Advisor to Hummingbird, Karl provides independent perspective on governance, assurance, and organisational decision-making, helping ensure digital services and transformation programmes are shaped with strong governance foundations.

What this adds

Stronger governance perspective where assurance and oversight matter.

This gives Hummingbird access to senior governance expertise alongside design and delivery support, which is especially valuable in public services where decisions need to stand up to scrutiny across boards, programmes, and assurance forums.

If your team needs clarity without slowing delivery, we can help.

We usually support teams in focused blocks aligned to phase goals and assurance needs.

Start a conversation View current engagement

Typical response time: 2 working days.