Clear decisions
Trade-offs are explicit, evidence-backed, and easy for teams to act on.
About
Helping public service teams deliver with clarity.
Hummingbird is a design partner for complex public services, bringing practical interaction design and design leadership into live delivery.
Our point of view
Complex services become clearer when teams share direction, not heroics.
We work alongside service, product, policy, and delivery teams to turn uncertainty into clear decisions and practical outputs grounded in user needs, aligned to GDS ways of working, and built for real delivery conditions.
Delivery credibility
Experience that strengthens delivery confidence
15+ yearsPublic sector deliveryDiscovery to Live
- Worked across NHS, MoJ, DfE, MHCLG, and other public bodies
- 15+ years in service and interaction design
- GDS ways of working and service standards
Current context: supporting MHCLG in Alpha on WebCAF service design.
What working with Hummingbird feels like
Practical outputs
Design artefacts are created for implementation, not shelfware.
Stronger ways of working
Capability grows through coaching, standards, and repeatable delivery rhythms.
Founder
Michael Chambers
Principal Interaction Designer
Michael Chambers is a Principal Interaction Designer with over 15 years working inside multidisciplinary teams across public and private sector services. He has worked with NHS, Ministry of Justice, Department for Education, MHCLG, and other public bodies at every delivery phase from Discovery through to Live.
He founded Hummingbird because the same patterns kept appearing across organisations: delivery stalling not because people lacked talent, but because the way teams worked together made success structurally difficult. Commitments drifted. People burned out. Direction thrashed. Decisions bottlenecked at the same people every time.
FLOCK is his response to those patterns: a framework built from the reality of complex service delivery, not from theory.
Credentials
Experience built inside complex public service delivery.
15+ years in service and interaction designWorked across NHS, MoJ, DfE, MHCLGGDS-aligned delivery practiceCreator of the FLOCK framework
Strategic governance advisory
Karl George MBE
Strategic Governance Advisor
Karl George MBE is a recognised governance expert with extensive experience advising boards, organisations, and government programmes on governance, risk, and oversight. He is also founder and CEO of The Governance Forum.
As Strategic Governance Advisor to Hummingbird, Karl provides independent perspective on governance, assurance, and organisational decision-making, helping ensure digital services and transformation programmes are shaped with strong governance foundations.
What this adds
Stronger governance perspective where assurance and oversight matter.
This gives Hummingbird access to senior governance expertise alongside design and delivery support, especially valuable in public services where decisions need to stand up to scrutiny across boards, programmes, and assurance forums.
Get in touch
If your team needs clarity without slowing delivery, we can help.
We usually support teams in focused blocks aligned to phase goals and assurance needs. Typical response time: 2 working days.